Here is Dan Ariely’s response to one employee’s question on wearing suits to work.
We spoke about why its necessary to move from functional and emotional brands into social brands. And for entrepreneurs, branding is more than the quality of the products and services you provide. And how we integrate positive psychology in to the brand DNA. Positive psychology is concerned with the use of psychological science to understand the […]
By Fatmanur Erdogan, for Hurriyet Daily News (click here for newspaper article) At first glance, it’s not easy to find entrepreneurs whose businesses revolve around a social or environmental issue. For most entrepreneurs, the priority seems to be just getting a business going, and worrying later about making it socially and environmentally sustainable. There are […]
By Fatmanur Erdogan, Hurriyet Daily News, Finding Inspiration In a Dry Spell (click here) An entrepreneurial person is resourceful, curious, and observant. Always looking for something new to learn. Always looking for new opportunities, and always pursuing the ones that hold promise of changing things for the better. Those high expectations come from all directions, […]