Possessing emotional health has nothing to do with how intelligent or attractive or rich you are. In fact it is possible that high achievers are the least likely to be emotionally healthy, of any group. Many emotionally healthy people have relatively low paid, low status jobs and focus more on their home than their work […]
There is a crisis of public trust in business, institutions, government and non-governmental organizations (NGOs)–global study finds. CEOs’ trust has plummeted, too. Do they really care? Most executives understand that trust is key for business growth. But to gain trust, they do very little and in baby steps. So, it makes us wonder: Do they […]
There’s a “queer genesis” to happiness. It doesn’t just evolve on its own, and the best place to start is at the macro level. Nations need an established history of economic stability and security.
Positive Psychology is the science of human performance. It focuses on identifying the factors that drive greatness and on developing methods to train people and teams to perform at their best. Positive Psychology is the scientific study of the strengths that enable individuals and communities to thrive. The field is founded on the belief that people […]
We spoke about why its necessary to move from functional and emotional brands into social brands. And for entrepreneurs, branding is more than the quality of the products and services you provide. And how we integrate positive psychology in to the brand DNA. Positive psychology is concerned with the use of psychological science to understand the […]
Türkiye’nin ilk Corporate Social Branding Lab’i IPPA tarafından 24 Mayıs Çarşamba günü başlıyor. Detaylı bilgi için http://www.ippa.biz/corporate-social-branding-lab/
Fatmanur Erdogan, M.A. Counseling Psychology “In the factory we make cosmetics. In the store we sell hope” “Fabrika’da kozmetik ürünler üretiyoruz. Mağazada ümit satıyoruz.” (Charles Revson, founder of Revlon). Türk insanı olarak dramayı pek severiz. Öyle severiz ki, iletişim kampanyalarında hep damardan gireriz. Birkaç bebek, anne-çocuk, fakir hayatlar, göz yaşı da döktürttük mü… deymeyin keyfimize. […]