We spoke about why its necessary to move from functional and emotional brands into social brands. And for entrepreneurs, branding is more than the quality of the products and services you provide. And how we integrate positive psychology in to the brand DNA. Positive psychology is concerned with the use of psychological science to understand the […]
Watch Birgul Yaniklar’s interview with Fatmanur Erdogan on Digital Transformation and the Changing Role of Corporate Communications. Join our Corporate Social Branding LABto learn more about how to transform your company into a social brand and your employees into purpose driven individuals and teams.
Fatmanur Erdogan, M.A. Counseling Psychology “In the factory we make cosmetics. In the store we sell hope” “Fabrika’da kozmetik ürünler üretiyoruz. Mağazada ümit satıyoruz.” (Charles Revson, founder of Revlon). Türk insanı olarak dramayı pek severiz. Öyle severiz ki, iletişim kampanyalarında hep damardan gireriz. Birkaç bebek, anne-çocuk, fakir hayatlar, göz yaşı da döktürttük mü… deymeyin keyfimize. […]