Most people think that Generation Y is changing the world. In this article, I’ve highlighted the fact that the creators of change are Generation X and the consumers of these creations are next generations.
We spoke about why its necessary to move from functional and emotional brands into social brands. And for entrepreneurs, branding is more than the quality of the products and services you provide. And how we integrate positive psychology in to the brand DNA. Positive psychology is concerned with the use of psychological science to understand the […]
As a communications professional, I am fed up with the mediocre communications practices. PR as we know it has changed dramatically, yet in Turkey, change is literally impossible in this area. It’s not enough for communicators to be creative and dynamic. Management teams lack significant knowledge and interest. Just in case you are interested in […]
Watch Birgul Yaniklar’s interview with Fatmanur Erdogan on Digital Transformation and the Changing Role of Corporate Communications. Join our Corporate Social Branding LABto learn more about how to transform your company into a social brand and your employees into purpose driven individuals and teams.
BrandMap Subat 2017 BrandMap-12_Şubat
I gave a keynote at the Marketing MeetUp Change Conference on how the PR world has changed, why we have missed the boat and how to thrive in the new era.
BrandMap Dergisi Eylül-Ekim 2016
Her şirket yetenekli çalışan arıyor. Büyük ve uluslararası şirketler, milyon dolar bütçeleri kişilik envanterleri ve zeka testlerine harcıyor. Başarılı çalışan ile yetenekli çalışan arasındaki farkı biliyor musunuz? Yetenekli çalışanları işe alırken, onların vizyonlarını hayata geçirebilecekleri platformu sağlayabiliyor musunuz? Bundan önce, sadece şirketinize değil, yetenekli çalışanın kendi hedeflerini hiç soruyor musunuz? Üsküdar Üniversitesi – 2016