5

Macro Forces and Corporate Cultures

Every organization talks about the importance of creating a culture. Yet, the majority fail in delivering what they promise. Learn what builds and changes cultures. Most managers think generation Y is changing organizations, learn why this is not the case and why the trainings on “how to work with X and Y generations” are putting […]

4

SocioMarketing-Quality of Life

Are you still marketing the traditional way with traditional methods and thought patterns? The science of Positive Psychology and its Quality of Life research in marketing is social and behavioral science that focuses on maximizing consumer well-being. Learn new trends and thoughts on consumer marketing.